Winning climate advocacy campaigns requires understanding the public to make strategic, data-driven campaign decisions and capture the public narrative. This training is for you if you understand the basics of public opinion research, but want more concrete guidance on how to work with public opinion researchers to inform your campaigns and communications.
Join the Yale Program for Climate Change Communication, the Climate Advocacy Lab, and the Environmental Polling Consortium for an interactive webinar that will guide participants through polling methodology and best practices. This online training will:
-Demonstrate how polling works as a movement tool;
-Demonstrate how to understand your audience;
-Explain different types of research tools and how to execute research through vendors; and
-Provide space for participants to write their own survey questions and collect feedback.
This is a 1 ½ -hour webinar with interactive elements.
