Leveraging the Most Effective Messages on Appliance Standards

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The Appliance Standards Awareness Project (ASAP) and The American Council at an Energy-Efficient Economy (ACEEE) are delighted to invite you to a webinar unveiling new audience and messaging research to enhance our collective communications and advocacy efforts for strong energy efficiency standards. Please join us for a presentation and Q&A session where we will walk through the key takeaways from recent audience and messaging research and testing, including messages that move specific audiences to action. We will also offer actionable recommendations for how our allies and like-minded organizations can employ the research findings in our communications and advocacy plans to influence the narrative and policy around efficiency standards.

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