Comprehensive home energy upgrades can be expensive for most homeowners, but a new report finds that targeting the right audience, with the right messages, and offering attractive upgrade packages with appealing financing can significantly shift behavior. State energy offices putting energy efficiency programs into place can use this information with their marketing partners and contractor networks to maximize uptake and increase efficiency and comfort for homeowners.
Join us for a webinar to learn about the results of this nationwide survey asking 1,500 homeowners to reflect on scenarios in which they would invest (or not invest) in comprehensive energy efficiency upgrades. Attendees will hear insights from experts in both the marketing and residential energy efficiency fields who will discuss the potential impacts of the research.
